MEET OUR TEAM

Pattern Executive
Leadership

Our growing team of global ecommerce experts works together as a seamless unit to
accelerate brands on ecommerce.

Executive Leadership

Melanie Alder

Melanie Alder

CO-FOUNDER / CHIEF STRATEGY OFFICER

Josh Baran

Josh Baran

CHIEF BRAND OFFICER

Sarah Beard

Sarah Beard

CHIEF HUMAN RESOURCES OFFICER

Jason Beesley

Jason Beesley

CHIEF FINANCIAL OFFICER

Nilesh Biniwale

Nilesh Biniwale

GENERAL MANAGER INDIA

Jed Brunson

Jed Brunson

CHIEF INFORMATION OFFICER

Arthur Cheung

Arthur Cheung

GENERAL MANAGER GREATER CHINA

Rob Hahn

Rob Hahn

CHIEF OPERATING OFFICER

John LeBaron

John LeBaron

CHIEF REVENUE OFFICER

Merline McGregor

Merline McGregor

GENERAL MANAGER AUSTRALIA/NEW ZEALAND

Beau Oyler

Beau Oyler

CHIEF DESIGN OFFICER

David Quaife

David Quaife

GENERAL MANAGER MENA

Aaron Smith

Aaron Smith

CHIEF PRODUCT OFFICER

Jason Wells

Jason Wells

CHIEF TECHNOLOGY OFFICER

Dave Wright

Dave Wright

CEO / CO-FOUNDER

Contact Us

Let’s accelerate together. Our marketplace experts will walk you through how our ecommerce acceleration technology and services help you grow faster, protect your brand, and sell globally.

Melanie Alder

CO-FOUNDER / CHIEF STRATEGY OFFICER

For Pattern’s first five years, Melanie Alder managed the company’s operations team. Her prior experience as managing partner for an investment company fostered strategic planning and revenue growth skills that have helped her lead Pattern to become the No. 1 third-party seller on Amazon, globally. With an extensive real estate background that honed her entrepreneurial skills, she has shifted her focus at Pattern to acquiring other companies and facilities to expand Pattern’s fulfillment capabilities, as well as overseeing corporate expansion.

Josh Baran

CHIEF BRAND OFFICER

Josh Baran is a business leader with over 20 years of experience in the retail and ecommerce space. Prior to his role with Pattern he held senior-level leadership positions in the strategic planning and customer experience functions with several major retailers. His background provides him with unique insight into what is required to accelerate growth for Pattern and our brand partners. Josh holds a degree in Information Systems Management from the University of South Florida.

Sarah Beard

CHIEF HUMAN RESOURCES OFFICER

Sarah Beard brings over fifteen years of HR experience in both healthcare and retail settings to her role at Pattern. Prior to joining Pattern, she served as the HR Manager for Cornerstone Healthcare and Haven Healthcare & Hospice, where she implemented policies and strategies to meet stringent compliance requirements, recruit, train, and retain a high performing and motivated workforce. Sarah specializes in talent recruiting, onboarding, benefits management, and employee relations policies and strategies. Sarah received her bachelor’s degree in Communications from the University of Utah.

Jason Beesley

CHIEF FINANCIAL OFFICER

Jason Beesley brings more than 20 years of global finance, operations, and strategy experience with public companies to his role as CFO at Pattern. Prior to joining the company, Jason served as CFO in London for NBCUniversal’s International division, where he ran multibillion-dollar global businesses and worked on the $36 billion acquisition and integration of Sky. He previously held multiple senior financial leadership roles at NBCUniversal and General Electric, based in the United States and overseas. Jason graduated with a bachelor’s degree in economics from Brigham Young University.

Nilesh Biniwale

MANAGING DIRECTOR OF INDIA OPERATIONS

Nilesh Biniwale brings around 25+ years of experience in Software engineering & leads our Pattern India team in capacity as the Managing Director. His role includes overseeing & managing the operations of the technology development center. He specializes in Product management, Software Engineering Practices, IT Operations, IT Service Management processes. He is also experienced in setting up entrepreneurial ventures to ideate, design and develop technology products. Nilesh’s solid engineering experience comes from being associated with tech Giants like Schlumberger, Allscripts & Microsoft. Along with his graduation degree, he also holds various certifications, like PMP, PMI-Agile Certified Practitioner, ITIL Expert & is also a Certified Coach (ACC) by the International coaching federation.

Jed Brunson

CHIEF INFORMATION OFFICER

Jed Brunson’s expertise in business intelligence and information management has been honed through more than two decades in work for global enterprises. He has served in a variety of roles including Senior Business Intelligence Engineer, Portfolio Director, and Senior Financial Analyst. His knowledge of IT systems and their overall impact on organizations uniquely positions him to keep Pattern’s technical infrastructure running smoothly. Jed received his bachelor’s degree in Accounting and Finance from Weber State University.

Arthur Cheung

GENERAL MANAGER GREATER CHINA

Arthur Cheung leads Pattern’s Asia Pacific business, working with both Hong Kong and Chinese businesses. He also supports our clients around the world who need assistance to negotiate the Chinese market. Based in Hong Kong, Arthur has more than 20 years of experience in senior ecommerce and ICT roles, working directly for brands and as a consultant. Prior to joining Pattern, Arthur was a Partner Consultant with WiseSmart Consultants specializing in ecommerce business strategy and supporting digital start-ups such as Vcare Company Limited. He has also worked as a Senior Consultant for the Hong Kong Productivity Council and spent five years as Chief Operations Officer for fashion eyewear manufacturer OKIA Optical. He holds a Master of Arts degree specialized in Information Systems Development from City University of Hong Kong.

Rob Hahn

CHIEF OPERATING OFFICER

Rob Hahn brings more than a decade of executive experience in operations, robotics, and automated warehousing to his role as Pattern’s Chief Operating Officer (COO). Hahn joined Pattern from Whitebox where he served as COO and built the company’s global fulfillment network from the ground up. Previously, Hahn served as a senior leader at Amazon where he pioneered the company’s automated fulfillment centers, driving the successful integration of robotics and global expansion of the company’s logistics services.

John LeBaron

CHIEF REVENUE OFFICER

John oversees go-to-market activities for the company and its partners. Prior to joining Pattern, John ran marketing for the Google Cloud business at Rackspace and has held a variety of global marketing roles with leading tech companies including Apple, Cisco, and Ciena. He holds an MBA from the Kellogg School of Management, an MSW from Columbia University, and a B.A. in Communications from Brigham Young University.

Merline McGregor

GENERAL MANAGER AUSTRALIA/NEW ZEALAND

Merline McGregor leads our Australian business at Pattern. Merline manages our teams based in Sydney and Melbourne as well as supporting global client projects. Merline has worked with retailers to drive their digital marketing and customer acquisition strategies successfully to market. Specializing in strategy, international commerce, and customer engagement and loyalty, Merline has held senior roles with some of Australia’s largest global retailers such as Mimco and Forever New. Prior to Pattern, Merline ran her own digital agency, working with iconic fashion brands including Calibre, Review, Metalicus, G-Star, and Love&Lustre. Merline has a postgraduate degree in Psychology and Statistics as well as a master’s degree in Media and Communications.

Beau Oyler

CHIEF DESIGN OFFICER

Beau Oyler serves as Chief Design Officer at Pattern, where he uses an industry-first approach that harnesses the soul of design and the science of data analytics to create the right brand, at the right time, for the right consumer. A design entrepreneur, Beau is also the Founder and CEO of Enlisted Design where he works at the intersection of business, data, and design to create product experiences for some of the world’s most sought-after brands, like Allbirds, Samsung, Nestlé, and Amazon. His work has won every major international design award and can be found at the Museum of Modern Art, Apple Store, Whole Foods, Best Buy, and Target. Beau graduated with a degree in Industrial Design from the Academy of Art University in San Francisco.

David Quaife

GENERAL MANAGER MENA

David Quaife runs Pattern’s Middle East and North Africa division based in Dubai. He has considerable expertise in creating seamless customer journeys across online and offline touchpoints for consumers in the Middle East region, having worked for two of its major retail players. He joined Pattern in October 2018 from Landmark Group, where he was Head of Omnichannel at Home Centre with responsibility for the retailer’s entire digital strategy including ecommerce, digital marketing, and in-store digital. Prior to this he was Head of Ecommerce for Alshaya’s Mothercare business with responsibility for its online presence in both the Middle East and Russia, including owning the P&L for both sites. Earlier in his career, David spent a decade working in the U.K. for retailers such as Amazon and Dixons Carphone.

Aaron Smith

CHIEF PRODUCT OFFICER

Aaron Smith serves as Chief Product Officer and brings strong leadership and ecommerce experience to his role driving Pattern’s product strategy and expanding its product vision. Prior to Pattern he held leadership roles at some of the world’s most successful and customer-centric companies. While at Amazon he led the Scheduled Delivery, Dropship, and Ops Integration teams, delivering solutions that created hundreds of millions in new revenue opportunities and realized $80M in Finance-verified cost savings, while introducing innovative products to improve the customer experience including Fasttrack for Dropship and an award winning AI-based automated packaging instruction service. At Grubhub, Aaron built the consumer product team and a product experience that helped triple gross food sales to $5B and revenues to $1B in 3 years. Aaron holds an MBA from the Marriott School of Management at Brigham Young University.

Jason Wells

CHIEF TECHNOLOGY OFFICER

Jason Wells brings a decade of software development and analytics experience to his role as CTO of Pattern. Prior to launching Pattern’s software platform in 2014, he previously held a variety of positions from Business Intelligence Engineer to Software Architect for a large global organization. His product-focused expertise in software, analytics, and infrastructure allows him to effectively manage strategic initiatives as well as daily technology operations. Jason received his bachelor’s degree in Information Technology from Brigham Young University.

Dave Wright

CEO / CO-FOUNDER

Dave Wright is the CEO and founder of Pattern. Pattern is the world’s leading ecommerce accelerator with a world-class analytics platform and strong culture obsessed with the success of Pattern partners, demonstrated by a near-perfect customer retention rate. Prior to Pattern, Dave spent his career as a data fanatic and technology executive. Dave graduated from Brigham Young University with dual degrees in Accounting and Information Systems. Dave graduated as top 1% of the Marriott School of Business.

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